I’m a creative strategist who brings deep user insight.
Hi, and welcome to my creative hub. I specialize in blending human-centered design with bold creative vision to help teams tackle complex challenges. With a foundation in UX research and design, I bring user insight into every project — ensuring that creativity not only inspires but also connects deeply with people. I believe in the power of storytelling, strategy, and technology to craft experiences that resonate with audiences and drive impact for brands, products, and stakeholders alike.
Lets collaborate
Some of my impacts
By integrating research insights into the design process, my work has led to more informed design decisions, streamlined user experiences, and ultimately, products that perform better in the market and deliver greater value to users.
64hr reduction
Saved 64 staff hours previously spent on manual report generation by developing and creating an automated solution: a research metrics dashboard.
84% increase
in new users over a 5 month period.
UX maturity
I grew UX design from a single role, into it being incorporated into strategic strategy and goals.
My Skillset
Understand
card sorting, collaboration, competitor analysis, discount usability, empathy mapping, empathy building, ethnography studies, evaluation based methods, facilitation, focus groups, guerrilla testing, inclusive design, interviewing, onboarding, project principles, qualitative research, quantitative research, stakeholder engagement/management, strategic UX integration, surveys, task flows, team-building, ux maturity, workshops.
Define
affinity mapping, interaction design, journey mapping, scenarios, user flows, user stories.
Create
ideation, persona, prototyping, site-maps, sketching.
Build
coding (CSS, HTML & Javascript), visual design, wireframes.
Measure
a/b testing, accessibility metrics, engagement metrics, heat maps & click maps, task success rate, usability testing, ux heuristics.
Anna Edwards 